I regret not having reporting on James Packer before. Of all the richest men of a specific country, Australia’s former Richest Man used to be one of my favourites. Just look at this guy: If you see him, you would think he’s the bodyguard to a billionaire, not one himself.
James Packer inherited his roughly $5 Billion fortune from his father, Kerry Packer who passed away in 2005. In Aussie Billionaire-style, the Packer empire comprises of a media and entertainment empire. James took over from his father and become one of the youngest billionaires in the world. He recently made headlines with allegations of acts fraud in his company, but direct links to him and his management was never proven.
Today James Packer has his sights squared on Las Vegas and Macau (China’s Las Vegas). He was reported to looking at buying a $1.8 Billion stake in one of the Vegas Strip’s most popular Casinos.
But… today the news came that Andrew Forrest (left), billionaire founder of Fortesque Metals Group Ltd have been reported to pass Packer as the Land Down-Under’s Richest Man. According to a West-Australian Newspaper, gains in Fortesque’s stock has yet again proved that Metals and Resource owning Billionaires are laughing harder to the bank than the Entertainment/ Internet/ Software Billionaires. Case in point: 2007 has been a great year for Lakshmi Mittal (Steel) and Carlos Slim (Mexican Resources and Telecommunication). Both Billionaires have made huge gains on traditional Richest men like Warren Buffett and Bill Gates.
I have close to 14 blog articles which I have done the research for, but never actually took the time to write and publish them. But every now and again a story comes along that fascinates me so much, that I have to publish it immediately. This is such a story.
Microsoft is once again changing the face of computing: The latest evolutionary leap in computing. Ever watched the movie The Island with Scarlet Johansson and Ewan McGregor? In the movie the character that plays the director of the facility uses a “surface” / table computer. His desk becomes the computer, with “files” (computer files) scattered across the table. Just by touching the table and moving his fingers on it, he manipulates the files, type and operates the commands.
This is really fascinating! I can see that these tabletop/ “surface” computers will soon replace our standard desktop PC’s. Pretty soon, your computer will be bought in a computer retailer and also available in furniture shops! Bill Gates will once again become the richest man in the world. Rumour has it that Carlos Slim Helu now holds this position. I will report on this shortly...
So three of my colleagues and I were stranded in the waiting lounge at Heathrow airport on Sunday, waiting for our plane to board. And we were bored. So I showed them my blog and we started talking about the theme. We talked about what the mega rich can buy with all that money and the subject changed to the most expensive stuff in the world. I told them about Updown Court,Lakshmi Mittal’s house and what the prices are on Gulfstreams and Mega Yachts. Then Charl, our South African colleague raised an interesting point. These tangible luxuries are NOT the most expensive stuff a billionaire can acquire. They are mere fractions in comparison to the most expensive item you can buy: A brand.
The top brands in the world are worth billions. They are merely a design with brand value connected to it: Totally intangible. This made me go and look at the Interbrand ranking list again. I used their rankings in my studies at university and almost forgot what an interesting read it actually is. For that reason, I’m posting the 2006 ranking for you guys. As far as I know, the 2007 rankings have yet to be announced.
Billionaires’ worth are actually in large part comprised of a brand’s worth. Donald Tump’s name is so valuable, that it could sell almost any piece of property. So when they measure his net worth, they factor in what his brand name is worth. This is NOT money in the bank though: He has to sell that brand before he can see it in his bank account. Interesting, right? These brands can be worth as much as $67 billion. Take Microsoft: And you wonder why Bill Gates is so rich? Take Warren Buffett as an example. He has a stake in Coca-Cola and Budweiser, two of the brands in the top 100. Billionaires get richer, the more people value their brands. Look at Louis Vuitton. Their monogram designs have catapulted them into top 20.
So forget the $200 million mega yacht, the $130 million house and $100 private jet. Or even the $70 million private island. Go and buy a multi-BILLION dollar brand!