David Beckham has officially signed with Yahoo! to be their ambassador for the World Cup. He will be featured exclusively as part of the company's unrivalled sports coverage. This partnership brings together the world's largest online media company and the world's most iconic sports star to offer exclusive content only found on Yahoo! "Yahoo! has a true relationship with fans and is an online leader in sports content across the globe," said David Beckham. "Yahoo will allow me to interact one on one with as many football fans as possible talking about the game I love."
Beckham will also be featured in the second phase of Yahoo!'s global integrated marketing campaign throughout the duration of the World Cup in select markets. The campaign focuses on showcasing specific products, services, and experiences that users can find only on Yahoo!.
"Yahoo! is all about providing users with content that engages and excites them around their passions, and who other than a global personality like David Beckham to deliver just that for football fans," said Elisa Steele, Yahoo!'s Chief Marketing Officer. "David's experience in three consecutive World Cup championships combined with his club experience in both Europe and the US gives him a unique perspective on football and the World Cup and we are happy to broadcast his message to our nearly 600 million users."
source: Yahoo
