By: James Collard
From: The Times Luxx on September 5, 2009
QUEEN V
As Brand Beckham she’s been plugging other designers for a decade; now Victoria Beckham’s transition to creative force in the fashion world is complete.
If not exactly a war of attrition, then Victoria Beckham’s conquest of the world of fashion has certainly been a long campaign. It began with a runway appearance in London Fashion Week back in 2000 and, since then, she’s been a “face of” (Dolce & Gabbana, Marc Jacobs), done more catwalk (in Milan, for Cavalli), while her advertising double act with husband David sent sales of Mr Armani’s undies through the roof.
The media haven’t always been sure whether to carp or to co-opt her, as a guest fashion editor (Harper’s Bazaar) or cover star – most notably her recent nailing of not one, not two but three Vogue covers (British, Indian and Russian) inside 12 months. But these days, the buzz about Victoria Beckham isn’t her appearance in other people’s campaigns, wearing other people’s clothes; it’s about her own collection of dresses, which is why Luxx invited her to pose for this celebrity photograph.
They’re glam, Victoria’s frocks, they’re curvy and they sell like hot cakes, despite costing as much as Givenchy et al. Fashion editors like them, almost despite themselves. Perhaps even more impressive, girls shopping with their mums – that most critical of shopping companions – are won over by the quality and the finish. Victoria Beckham – who knew? LX.
Victoria Beckham Collection costs from £920 to £4,990, at Harrods, Selfridges and Net-a-porter.com
Portrait Alexi Lubomirski
From: The Times Luxx on September 5, 2009
QUEEN V
As Brand Beckham she’s been plugging other designers for a decade; now Victoria Beckham’s transition to creative force in the fashion world is complete.
If not exactly a war of attrition, then Victoria Beckham’s conquest of the world of fashion has certainly been a long campaign. It began with a runway appearance in London Fashion Week back in 2000 and, since then, she’s been a “face of” (Dolce & Gabbana, Marc Jacobs), done more catwalk (in Milan, for Cavalli), while her advertising double act with husband David sent sales of Mr Armani’s undies through the roof.
The media haven’t always been sure whether to carp or to co-opt her, as a guest fashion editor (Harper’s Bazaar) or cover star – most notably her recent nailing of not one, not two but three Vogue covers (British, Indian and Russian) inside 12 months. But these days, the buzz about Victoria Beckham isn’t her appearance in other people’s campaigns, wearing other people’s clothes; it’s about her own collection of dresses, which is why Luxx invited her to pose for this celebrity photograph.
They’re glam, Victoria’s frocks, they’re curvy and they sell like hot cakes, despite costing as much as Givenchy et al. Fashion editors like them, almost despite themselves. Perhaps even more impressive, girls shopping with their mums – that most critical of shopping companions – are won over by the quality and the finish. Victoria Beckham – who knew? LX.
Victoria Beckham Collection costs from £920 to £4,990, at Harrods, Selfridges and Net-a-porter.com
Portrait Alexi Lubomirski
