David Beckham has ended his deal with Pepsi after 10 years the face of the soft drinks giant. Beckham has dressed up as a gladiator, cowboy and surfer for the long-running TV advertising campaign. But he is now giving up his £2million-a-year contract to focus on other work with companies such as Vodafone and Armani.
Becks — currently playing at AC Milan after being loaned out by his US team LA Galaxy — said last night: “I have nothing but good memories of my association with Pepsi. I’ve played a gladiator, a cowboy, a surfer, and worked alongside Beyonce and Jennifer Lopez as well as some of the biggest names in world football. I hope everyone who has seen the work enjoyed it as much as I enjoyed making it.” 
Pepsi hailed its work with Becks as “one of the most enduring partnerships in global brand history. David’s football legacy will live on, and everyone at Pepsi will continue to be passionate about his success.” However, the news of the split from Pepsi is guarunteed to please the Consumer Association, which earlier this year complained to Becks that he was promoting unhealthy products to kids.
source: www.thesun.co.uk
