NEW YORK — Armani said today that designer and former Spice Girl Victoria Beckham will appear in the worldwide advertising campaign for Emporio Armani Women's Underwear. The Beckham ads — shot by by Mert Alas and Marcus Piggott — will be unveiled for the spring/summer 2009 season.
"Who better than Victoria Beckham to launch our new global Emporio Armani underwear campaign?" Giorgio Armani said. "Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women's underwear business."